The Challenge
no brand, 20+ year old site, next to no leads generated.
Live In Fitness isn’t a gym membership or a weekend wellness workshop. It’s a full-immersion weight loss retreat trusted by celebrities, professional athletes, and high achievers who are serious about real results. With 29 years in the business and names like Jessica Biel, Chris Paul, and Khloe Kardashian on their client roster, the program had everything — except a brand and website that matched it.
The website wasn’t keeping up. They were lacking a brand, a direction, and a website that generated tangible leads for conversions.
The Solution
WordPress & Elementor rebuild - Full brand design
This was a full-scope engagement: brand identity created from scratch, every design asset built in-house, and a complete ground-up WordPress rebuild to bring it all to life.
The brand had to carry weight. Premium, results-driven, and credible enough to sit next to celebrity names and network television features — without tipping into the cold, clinical aesthetic that most fitness brands default to. The identity we built is warm but serious. Motivating without being loud.
The site itself had to match the complexity of the program — custom coaching, metabolic testing, chef-prepared nutrition, housing, aftercare — and make all of it feel approachable rather than overwhelming. Every page was built around one goal: getting the right person to book a consult.
The Results
By the numbers
Lead generation nearly doubled after launch, dependent on the season. For a retreat that runs on high-intent bookings from a discerning audience, that’s not a vanity metric — that’s the business growing. A brand and website that finally reflects 29 years of proven results, and now pulls its weight in proving it every day.
